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The Ask for ANI Code word scheme allows victims of domestic abuse to discretely signal that they need help and access support from the safety of their local pharmacy.
‘ANI’ stands for Action Needed Immediately but also phonetically sounds like the name Annie.
The scheme will initially be available in Boots, as well as a number of other independent pharmacies. Participating pharmacies will have promotional material on display in store to signal that they are taking part.
By asking for ‘ANI’, a trained pharmacy worker will offer a private space where they can understand if the victim needs to speak to the police or would like help to access the 24 hour Domestic and Sexual Abuse Helpline.
As a trusted source of advice and support in towns and villages across the country and with specifically trained staff, pharmacies can provide a safe space for victims to sound an alarm if they are isolated at home with their abuser and unable to get help in another way. For people aged 18 and over. Cost: Those who experience domestic abuse.